Google Adwords

What Is Google Adwords

How Google Adwords Work

1. Search Ads
2. Shopping Ads
3. Display Ads
4. YouTube Ads

Technical Terms:

1. CPA (Cost Per Acquisition)

CPA is simply, how much money does it cost to get one paying customer.

2. ROI

3. KPI

4. LTV (Life Time Value)


How to calculate ROI for google adwords?

How Adwords is structured

Campaign Settings

What is google search and google search partners?

Network and location settings

Bid strategy settings

Advanced campaign settings

Keyword match types